Poppy Bank wanted to highlight their growth from the San Francisco Bay area into Sonoma County. Poppies “pop up” every spring. It seemed like the ideal concept.
Bronks Beer, New York
The namesake for the Bronx, Jonas Bronk brewed his own ale centuries ago. Not only was his history an important aspect, it seemed appropriate to tie in the legacy of another Bronx original.
Northeast Ohio Regional Sewer District, Columbus
This campaign focused on the need for local residents to “Pick Up Poop” as they walk their dogs. It was part of a larger campaign about the need to clean up the area’s water supply. If an ad is going to focus on poop, why not sing about it?
Smother’s European Volvo, Santa Rosa, CA
Since the international Volvo commercial had licensed this incredible song, it provided me the opportunity to set a soulful mood for my Northern California client. I still get goosebumps when I hear it.
Nobel Way Pest Control, Sacramento
The client wanted to utilize the sound of his name to align his company with the moral character of one who is noble. Robin Hood and his men in tights provided a merry tale and a great opportunity to incorporate sound effects to carry the story. The voice actors really nailed this one.
Devon Hill BMW, Philadelphia
The suggestion was that “The Open Road” was getting lonely as rising gas prices kept drivers from the beloved road trip. Yet with the respectable gas mileage from BMW’s 3 and 5 series you can take the road as far as it goes.
Shutterbug Camera Shops, Northern California
Early Christmas morning, grandpa gets a new drawing, your kids in their pajamas, wrapping paper strewn about, and thanks to Shutterbug you captured the moments.
Smokehouse Meats, Philadelphia
This meat producer has a long, esteemed history in the area. The campaign was to appeal to moms and their kids. This demonstrates that kids don’t care so much about the quality and tradition of a hundred year old recipe. It only matters that “It’s Awesome!”
City Grill, Tucson, AZ
This was one of a four part lifestyle series. Tapping into the poetic soul of artist Tom Waits provided a unique way to suggest the City Grill is where you’ll find “Taste Bud Ecstasy On A Plate.”
Jeff@JDCreativeServices.com
415.493.8080